Thornton Tomasetti
The co-CEOs had a Big Hairy Audacious Goal (BHAG)—to be the global driver of change and innovation in engineering.
Thornton Tomasetti had expanded far beyond its roots as a structural engineering firm, solving problems in fields ranging from forensics and disaster preparedness to life sciences. To accelerate this momentum, the company needed to ensure that everyone—clients, prospects, employees and recruits—understood their extraordinary feats, and their bold ambitions.
We went directly to the company’s global clients and prospects to understand how Thornton Tomasetti was perceived in the marketplace. Their message was surprisingly consistent—and consistently surprising: Thornton Tomasetti’s clients truly appreciated its willingness to step in where other firms had failed … and boldly take on projects that other firms were afraid to tackle in the first place.
Inspired by this insight, the evolved brand was built around the concept of “Here’s How,” a mindset that sees every challenge as an opportunity to redefine possible. It’s a mindset that enables Thornton Tomasetti to tell a story not just about what they do, but about who they are. A team of visionary experts, creative thinkers and innovative doers, forging purposeful connections across practices, with a dynamic exchange of people, perspectives, ideas and experiences, to inspire a better future. A future far beyond the limits of structural engineering.
Robust verbal and visual guidelines provide the tools that empower the company’s global communications team to tell a consistently powerful story: for Thornton Tomasetti, no challenge is too daunting … no aspiration too ambitious.
Once DeSantis Breindel articulated our brand strategy, people finally understood what sets our company apart.