Explore the work we’ve done in your industry—or for people making a leap like yours.

Choose your
or

Spinoff & carve-out branding

Spinoffs and carve-outs are high-stakes moments when a great business chooses to step forward and stand apart—becoming something even greater. Leaders face the challenge of creating a brand that defines a new future while retaining the positive associations with the legacy brand. Customers and employees need reasons to believe they will benefit, and investors need confidence in the value the new entity will create.