Work
We partner with B2B leaders, founders and investors in high-growth industries and high-stakes situations to build brands that create enduring value. Explore the work we’ve done in your industry—or for people making a leap like yours.
Spinoff & Carve-out Branding
Spinoffs and carve-outs are high-stakes moments when a great business chooses to step forward and stand apart—becoming something even greater. Leaders face the challenge of creating a brand that defines a new future while retaining the positive associations with the legacy brand. Customers and employees need reasons to believe they will benefit, and investors need confidence in the value the new entity will create.
As a B2B branding agency that specializes in spinoffs and carve-outs, we understand the challenge of standing up a new brand at deal speed—minimizing disruption while navigating contractual and regulatory requirements. Our agile approach ensures your spinoff or carve-out is ready for launch. With a compelling and well-articulated purpose, the right name, laser-focused messaging and day-one digital experience, you’ll be poised for accelerated growth standing on your own brand feet.
