Reworld

The CEO and private equity owners of a leading waste-to-energy company were determined to expand its geographic footprint and innovate new solutions, with one overarching goal in mind: to build a future where modern waste management significantly contributes to a smarter, more sustainable world.

Covanta, as Reworld was formerly known, is a leader in the waste-to-energy industry, an economically and ecologically sound way to provide a renewable source for energy while diverting waste from landfills. Acquired by global private equity firm EQT for $5.3 billion, Covanta’s new owners and the company’s CEO aimed to innovate new solutions, improve the customer experience and expand its global footprint. The end game: to transform the company from a waste-to-energy company into an industry leader with the resources to help the world’s largest companies and municipalities navigate complex waste challenges.

DB’s strategic thinking and brand development expertise were instrumental in crafting a clear and compelling new brand, which we feel confident will resonate with our audiences and propel us forward.

C-Suite Executive