R1 RCM
The leaders and investors of two merging companies had an audacious vision: to transform the entire healthcare revenue cycle to benefit patients and providers alike, embarking on a true brand transformation journey.
The combination of R1 and Cloudmed united two healthcare revenue cycle management (RCM) pioneers, one a service-oriented leader in end-to-end solutions, the other an AI-powered provider of point solutions. With healthcare providers facing mounting pressure to simultaneously manage costs and deliver an ever-better patient experience, the unified company was uniquely able to meet the moment and differentiate in an increasingly competitive healthcare technology market.
Our in-depth customer interviews, focus groups and comprehensive quantitative research revealed that healthcare providers were looking for measurable outcomes, which required three things: technology-powered solutions, deep revenue cycle expertise and the global scale needed to manage their costs effectively. And their patients were demanding a frictionless experience from registration through final payment. But no single company provided all of this in one integrated platform … until now. Technology. Expertise. Scale. That’s R1. The one that has what it takes to deliver better results for providers so they can deliver for their patients.
With a brand built around “Making Healthcare Work Better For All,” a complete redesign of two legacy product and service architecture and nomenclature systems integrated a very broad and complex set of solutions. The result: offerings seamlessly aligned with how customers actually want to buy them, redefining the company’s position in the market.
To accelerate the integration of two rapidly growing workforces into a unified culture, the new employer brand highlights a purpose-driven mission committed to improving the patient experience while bringing efficiency to the entire healthcare system.
As strategic partners in this high-stakes rebranding effort, we developed a new product-led, purpose-driven brand backed by an inspired and united workforce, demonstrating that two companies together can become one transformative, high-performance driver of quality healthcare … for all.
They really understood how we operated, what we were trying to accomplish. The rebrand led us to the increase we saw in our KPIs.
