HALO

A visionary CEO unites six companies to create a single branded merchandise platform with the scope and scale to serve as a true strategic partner to the world’s largest companies.

The global branded merchandise market is valued northwards of $27 billion annually. Yet it remained a highly fragmented sector, with thousands of players competing for share in local and regional markets. HALO’s CEO saw this as an opportunity to consolidate six regional players to develop the first truly national platform. His vision depended on not only integrating six independent companies but also unifying and inspiring a staff of nearly 2,000 employees.

We had a pretty aggressive timeline, yet DeSantis Breindel developed strong insights from thorough research and got the job done well.

Cord Himelstein VP of Digital Marketing