Couranto
The founders of cSubs, an acknowledged leader in subscription management software for large corporations, embarked on an ambitious journey to transform the company into an enterprise business intelligence management technology platform.
Founded in 1986, cSubs focused on helping clients save time and money on professional journals, newspapers and books by consolidating and managing corporate subscriptions and negotiating with publishers for volume rates. Although the company had successfully embraced the digital transformation of the content industry, its founders wanted to play an even bigger role for their clients. With access to content increasingly decentralized and concerns about privacy growing each year, companies were hungry for a solution that could save money and maximize control while still giving their people access to the information they need to succeed.
In internal and external interviews, we heard that the real value cSubs delivered wasn’t just access to content; it was access to the insights only possible when the right content was provided to the right person at the right time. We learned that a cSubs client is not one person, but a network within an organization; clients told us that the real advantage of cSubs was facilitating the sharing of insights across groups, enabling thought leaders to come together and create innovations. And the people of cSub, their expertise and commitment to service, were seen as core to the company’s value proposition.
This led to a new brand that repositioned the company from a subscription management service to a provider of business intelligence for information management challenges. Expertise, insights and a genuine spirit partnership are the core drivers that make this happen. “No matter where it comes from, we connect your people to your information when they need it, both inspiring innovation and controlling costs. Not only does our platform facilitate access across licenses, subscriptions and resources, it also helps you understand the impact of your information on both your big ideas and your bottom line.”
To reflect its evolution and expanded offerings, the company adopted a new name, Couranto, which suggests “in the know and well‑informed.” Along with the new brand and website, the name Couranto signals the company’s growth and evolving offering that maximizes the value of users’ information in service of enterprise-wide innovation.
DeSantis Breindel set the bar very high. We would be delighted to work with them again.
