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Investor Communications and Your Corporate Brand: To Align or Not to Align?
Howard Breindel
Merging Equal B2B Brands: Birth Name, Married Name, or New Name?
Keep Reading
Six Reasons Why Private Equity Should Focus on Branding
Archetype Series #2: The Sage, the Explorer and the Innocent
Brand Strategy: From Tangibles to Intangibles
Color Series: The Proportional Color Palette
Color Series: The Financial Blues
Archetype Series #1: Magicians, Heroes and Outlaws
Using Brand Purpose to Create Brand Promise
From Measurement to Improvement: An Agile Approach to Employee Engagement
The Four Essential Elements of a Winning B2B Brand Strategy
‘Lumbering Giant’ or Game-Changer?
Cybersecurity Branding: Five Key Imperatives for Success
