The Post-Merger Playbook: Building Brand Strength Through Integration
The interim phase of M&A is complex for the people who matter most to you. Brand gives them reasons to believe in the value of what lies ahead.
The Dangerous Myth of the Rational B2B Buyer
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The Brand Supplement: When Hospitals Invest in Branding, ROI Gets Healthier
Branding a Financial Services Lifeline
Six Reasons Why Private Equity Should Focus on Branding
Color Series: The Financial Blues
From Complex to Comprehensible: Creating Brand Cohesion Following Multiple Mergers
Technology Brand Colors: Red, Bright and Blue
When Brands Collide: How to Build a Successful M&A Brand
B2B Branding in 2024: Four Digital Trends to Watch
Color Series: Optimistic Orange
B2B Branding Design: How the Millennial Aesthetic Transformed the Look of Conservative Industries
