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Across B2B, CMOs face the dual challenge of managing today’s marketing initiatives while planning tomorrow’s winning moves. It’s a constant balancing act, with new technologies, shifting markets and evolving customer expectations demanding urgent attention. It’s all too easy to get caught in the bubble of your role, organization or most pressing and immediate solutions.
At the same time, finding opportunities to explore and engage in vision-level thinking is vital to success—yours and that of the business. As the world changes (as it always will), the company will look to you for guidance on how to engage all-important audiences in new ways while guarding your brand’s integrity and consistency across channels and experiences.
That’s where conferences come in. These events can give you the time and space to step back, connect with peers and gain fresh perspectives on B2B marketing and engagement. By exploring new strategies and learning from others who have navigated similar challenges, you can return to your role recharged and ready to create enduring value for your organization.
Find the events that are relevant to your B2B marketing challenges below—bearing in mind that multidisciplinary conferences, martech summits and industry-specific events can each play a unique role in rejuvenating your thinking. There are still events to catch before 2024 concludes. And as many of you begin to plan your 2025 budgets, there’s no better time to make selections.
Multidisciplinary Marketing Conferences
Multidisciplinary conferences bring marketers from across B2B industries together. These events tend to be larger and to attract big-name speakers—while still tailoring content to the specialized needs of B2B companies. Each offers rich opportunities to explore how CMOs in other industries address common marketing challenges and to network with peers from a wide variety of backgrounds.
MarketingProfs B2B Forum
November 12–14, 2024 (Boston, MA)
This long-running event covers everything from demand generation to marketing automation to driving clear ROI, with a strong reputation for its practical, hands-on workshops. It’s also known as one of the most fun annual conferences to attend, with countless attendees describing it as their favorite.
ANA Multicultural Marketing & Diversity Conference
November 18–20, 2024 (Las Vegas, NV)
Focused on multicultural marketing, this event from the Association of National Advertisers draws industry leaders from a variety of sectors. Attendees explore the latest marketing trends related to diversity and inclusion—learning how to strengthen relationships and drive growth by creating culturally-resonant experiences.
B2B Marketing Exchange (B2BMX)
February 24–26, 2025 (Scottsdale, AZ)
This event covers core topics like content marketing, demand generation and account-based marketing (ABM). Attendees can expect a combination of hands-on workshops, real-world case studies, and networking opportunities. It’s an ideal event for B2B marketing professionals looking to explore innovative strategies and marketing technologies.
Forrester B2B Summit North America
March 31–April 3, 2025 (Phoenix, AZ & Digital)
This premier event is tailored for B2B marketing, sales and product leaders looking to align strategies and drive business growth. It offers in-depth insights into market trends, buyer engagement and emerging tech, alongside sessions on revenue operations, go-to-market strategies and customer engagement.
B2B Online
April 28–30, 2025 (Chicago, IL)
B2B Online addresses a growing segment: B2B businesses with ecommerce platforms. It offers deep dives into content marketing, demand generation and ABM. Attendees participate in hands-on workshops and explore real-world case studies, exploring the fresh strategies that define the journeys of an increasing number of buyers.
ANA Masters of B2B Marketing Conference
June 2–4, 2025 (Naples, FL)
A top-tier event for B2B marketing leaders, this conference offers insights into driving innovation and growth—highlighting emerging strategies across branding, customer engagement, demand generation and data-driven marketing. It’s ideal for leaders who want to both strengthen their brands and make their marketing more effective.
Customer Experience: A Frost & Sullivan Executive MindXchange
July 20–23, 2025 (Orlando, FL); dates, venue subject to change
This event focuses on customer experience (CX) strategies and innovations, offering interactive sessions, case studies and peer-to-peer exchanges. It’s designed for leaders aiming to enhance customer contact and engagement by testing new tools and techniques.
Content Marketing World
Fall 2025 dates, venue TBA
We’ve said it many times: in B2B, content is king. This event—the largest for content marketers—typically offers 100+ sessions covering the latest trends and best practices in content strategy, creation and distribution.
Martech Conferences
The innovations never stop coming. Martech conferences can help you continue leveraging and optimizing technology to enhance the digital journeys of all the audiences who matter to your business: investors, prospects, customers and talent.
Adobe Summit
March 18–20, 2025 (Las Vegas, NV & Digital)
Adobe Summit is a top digital experience conference, offering insights into the latest trends in digital marketing, customer experience and innovation. There are hands-on learning experiences and keynotes from martech leaders and experts—along with special guests. In past years, celebrities like Ryan Reynolds and Mindy Kaling have made appearances.
Gartner Marketing Symposium/Xpo
June 2–4, 2025 (Denver, CO)
This premier symposium for CMOs and senior marketing leaders offers research-driven insights to inform future strategies. Gartner’s subject matter experts are on hand to share practical advice on implementing technology, data analytics and CX principles to strengthen your company’s marketing. Check the agenda before registering: this event is not strictly for B2B audiences, though there’s typically plenty of relevant programming.
Dreamforce
Fall 2025 dates TBA (San Francisco, CA)
As one of the largest tech conferences in the world—and a must-attend for those using (or looking to use) Salesforce solutions to drive growth—Dreamforce gathers professionals across industries to explore innovations in CRM and AI. Attendees have access to hands-on training, keynotes from global thought leaders and rich networking opportunities.
Industry-specific Conferences
Industry-specific events, even those not exclusively focused on marketing, also offer valuable opportunities for CMOs and marketing leaders. By attending, you gain fresh insights into evolving customer needs and expectations, market trends, emerging technologies and other factors that are reshaping the business landscape—and may impact your brand strategy.
TECHNOLOGY
Gartner Tech Growth & Innovation Conference
March 10–11, 2025 (Grapevine, TX)
This event is designed for technology and service providers looking to accelerate business growth. Attendees gain insights into market trends, customer engagement approaches and the latest marketing innovations—helping to inform new go-to-market strategies.
SaaStr Annual 2025
May 13–15, 2025 (San Francisco Bay area, CA)
This is one of the largest conferences for B2B SaaS companies, bringing together SaaS founders, VCs and CMOs to discuss growth strategies, martech innovations and customer engagement. It’s ideal for CMOs in the space looking to stay ahead of industry trends.
FINANCIAL SERVICES
Financial Brand Forum
April 14–16, 2025 (Las Vegas, NV)
A leading conference for senior executives in financial services, this event focuses on marketing, CX and digital innovation. Most attendees may work in retail banking, but the conference’s significant focus on digital tools—AI, data analytics, audience segmentation and targeting—make it a rich source of insights for any financial services CMO.
Digital Marketing for Financial Services
June 11–12, 2025 (Toronto, ON)
Focused specifically on the marketing needs of financial institutions, this event covers everything from emerging best practices for digital marketing to customer loyalty strategies. Attendees can expect to explore data-driven marketing and engagement, personalization and strategies for integrating AI.
PROFESSIONAL SERVICES
The Pinnacle Experience
November 6–8, 2024 (Atlanta, GA)
This executive-level summit is held by the Society for Marketers of Professional Services (SMPS), the industry group for A/E/C (architecture, engineering, construction) marketers. It offers in-depth discussions on strategy, leadership and marketing innovation, with a peer-driven forum for sharing insights and tackling industry-specific challenges.
AAM Annual Summit
May 12–14, 2025 (Phoenix, AZ)
Tailored for marketing and business development professionals, this summit from the Association for Accounting Marketing focuses on developing new strategies for growth. Attendees gain insights into branding, business development and client engagement, with plenty of opportunities to network with both peers and featured thought leaders.
ENERGY & ENVIRONMENTAL SERVICES
Reuters Events: Energy LIVE North America
December 4–5, 2024 (Houston, TX)
This defining energy summit brings industry leaders together to address key challenges—and shape the future of the industry. With a focus on energy transition, renewable energy and technology innovation, it offers a platform for C-suite discussions, networking and collaboration among utilities, oil & gas, renewables, finance and policymaking sectors.
Excellence in Energy Conference
December 10–11, 2024 (New York, NY)
Hosted by S&P Global Commodity Insights, this conference explores the intersection of energy, marketing strategies and innovation. Key themes include clean technology, project financing and navigating the energy transition. For energy marketers, it’s a chance to explore customer demands and market dynamics while networking with industry leaders.
Global Energy Show 2025
June 10–12, 2025 (Calgary, AB)
North America’s leading energy conference, the Global Energy Show brings together over 30,000 attendees from across the energy value chain. It focuses on energy transition, innovation and sustainability, making it a prime venue for B2B energy companies to connect with decision-makers and discuss industry trends.
HEALTHCARE
HIMSS Global Health Conference & Exhibition
March 3–6, 2025 (Las Vegas, NV)
As one of the largest healthcare tech conferences, HIMSS focuses on the intersection of healthcare and technology. CMOs in health tech and healthcare services explore valuable insights into digital marketing, data analytics and customer engagement.
HLTH 2025
October 19–22, 2025 (venue TBA)
As one of the largest and most prominent healthcare innovation conferences, HLTH brings together over 10,000 leaders from across the healthcare ecosystem, including health tech innovators, consulting firms and policymakers. The event focuses on transformative technologies like AI, data solutions, digital health and the investment strategies that are reshaping the industry.
REAL ESTATE
NAIOP CRE.Converge
September 8–10, 2025 (Toronto, ON)
This flagship event for commercial real estate professionals offers key insights into market trends, investment opportunities and innovative strategies that are reshaping the industry. Attendees benefit from expert-led sessions, networking with top execs and discussions on economic, environmental and technological developments impacting the sector.
REITworld: 2025 Annual Conference
December 8–11, 2025 (Dallas, TX)
As a premier event for the real estate investment trust (REIT) industry, REITworld brings together investors, executives and industry leaders to discuss the latest trends and strategies in real estate investment. The conference offers valuable insights into capital markets, property sectors and economic trends impacting REITs.
LAW FIRMS
Thomson Reuters Marketing Partner Forum
Jan 29–31, 2025 (Sonoma, CA)
Tailored for marketing and business development professionals in the legal industry, this forum offers strategic insights into the latest trends in law firm marketing, client development and business strategy. With a focus on high-level networking and thought leadership, the event is designed to help legal marketers and partners build competitive advantage and enhance client engagement to drive growth.
LMA Annual Conference
April 23–25, 2025 (Washington, D.C.)
A must-attend for legal marketing professionals, this event from the Legal Marketing Association provides deep insights into the latest trends, strategies and technologies shaping the legal industry’s marketing landscape. Attendees gain access to expert-led sessions, hands-on workshops and networking opportunities aimed at enhancing brand strategies and business development for law firms.
Want to break out of the bubble with us? We’d love the opportunity to talk about building your next B2B brand strategy, so please get in touch.
