Beyond Investment Management’s Familiar Promises: How Deep Audience Understanding Drives Lasting Growth
As financial markets continue to shift, creating value requires understanding what matters most to the investors who matter most to you.
What’s Branding Got to Do With M&A’s?
Keep Reading
Five Tips for Getting the Most Out of Your Agency Partnership
Branding the Merger: The Purpose and Vision Behind the Transaction
Retain Employees with a Better Brand Story
Rethinking Brand Identity After a Merger: A Visual History
Demystifying the Brand Naming Process
Brand Storytelling: Why It Works to Boost Marketing Impact
Archetype Series #3: The Ruler, the Caregiver and the Creator
Merging Equal B2B Brands: Birth Name, Married Name, or New Name?
Six Reasons Why Private Equity Should Focus on Branding
EXL: A Case Study for B2B Challenger Brands
Online Video and CSR: The Right Medium for the Message