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A CMO’s Guide to Maximizing the Value of Mergers and Acquisitions
Mergers and acquisitions can create extraordinary value. But these leaps challenge CMOs to unify visions, brands and teams—and it’s not always easy knowing where to start.
This e-book distills decades of our B2B brand experience into clear insights and proven frameworks for optimizing the value of M&A. You’ll learn:
- The most effective approaches for combining brands when merging companies
- When the process should begin and who should be involved
- The key questions to ask and consider when merging brands
“DeSantis Breindel provided a framework for communicating how the two organizations work together and what their value proposition is. They successfully analyzed complex data in order to develop a creative and effective solution.”
– Jennifer Forman, VP of Corporate Marketing, Mitchell International
Download the e-book to explore the strategies and frameworks you need to unite combining business—and take your leap further.
