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The CMO’s Guide to Law Firm Branding
In today’s market, law firm marketers face a tough challenge: making the case for brand’s value-creating power to law firm partners with exacting standards.
Learn how to capture the benefits of strong law firm branding, including:
- Differentiation from the competition
- Enhanced firm reputation
- Improved talent retention & recruitment
- A united firm culture
Download the e-book to learn how brand can drive growth and impact for a law firm—and hear from experienced CMOs on how to rebrand successfully.
After our rebrand, employees expressed a new sense of pride—they told me they felt more connected to each other and the brand, and they wanted to see where we could go.
– Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca
See what’s inside the e-book:
- Making the case for a rebrand or brand refresh to partners and other stakeholders
- How to build a successful law firm brand
- Insights from experienced law firm CMOs