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The CMO’s Guide to Law Firm Branding
Today’s law firms face an ever-more competitive landscape. In this dynamic environment, CMOs increasingly look to brand to differentiate the firm beyond reach or practice area expertise.
This e-book, featuring insights from three experienced law firm CMOs, details how strong law firm branding delivers advantages like:
- Clear differentiation from your competition
- An enhanced reputation for your firm
- Improved talent recruitment and retention
- A united and inspired firm culture
“After our rebrand, employees expressed a new sense of pride—they told me they felt more connected to each other and the brand, and they wanted to see where we could go.”
– Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca
Download the e-book for insights into brand’s power to create value—and learn from seasoned law firm CMOs how to lead a successful branding process.