Completed in partnership with the National Venture Capital Association, DeSantis Breindel’s seminal Brand Influence Guide for Venture Capital (BIG:VC) explores the importance of brand management in the VC industry. It remains a frequently-referenced source.
For BIG:VC, DeSantis Breindel surveyed venture capitalists, startup CEOs and limited partners from the NVCA and the Dow Jones Venture Source data base, collecting more than 370 responses around questions pertaining to VC brand perceptions and behaviors.
This research, the first of its kind, revealed significant gaps between which messages VC firms believe will resonate versus the perceptions that venture-backed CEOs embrace. It uncovered the messages and channels that can empower venture investors to better connect with their most important audiences.
Download the complete report here: Branding and Venture Capital: Key Findings from BIG:VC
Research highlights:
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