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A CMO’s Guide to Navigating SaaSification
Across B2B, companies are now expected to be tech firms, packaging proprietary data and technology as subscription software products. The challenge for CMOs is trickier in professional services, where brands are built on human interactions and relationships.
This e-book details how to use brand to thread the needle: delivering on-demand, tech-driven convenience without losing the human touch. You’ll learn how to:
- Shape new SaaS offerings that deepen relationships and trust
- Develop a brand portfolio strategy that integrates new tech seamlessly
- Communicate your evolution in ways that engage clients and inspire employees
Download the e-book to integrate your marketing of services and software—while strengthening every relationship.