The rebranding initiative was led by DeSantis Breindel, a B2B branding and marketing firm based in New York City. More than just a new name and logo, the rebranding process included six months of member research to refine the strategic direction of the association, making sure the organization’s vision, mission and goals represented member needs and delivered solutions to support landscape companies and advance the industry.
“The Professional Landcare Network was formed 10 years ago with the merger of the Associated Landscape Contractors of America and the Professional Lawn Care Association of America,” said PLANET CEO Sabeena Hickman, CAE, CMP. “We are the national association that represents companies across all sectors of the landscape industry, but our name didn’t reflect the unity and breadth of our membership and our industry.”
NALP will continue to provide business and safety education to its members, certification through the Landscape Industry Certified designation, as well as lobbying on behalf of the industry with lawmakers and promoting the industry to the public. But, it also will now focus on a reinvigorated commitment to advocacy, spotlighting the professionalism of its members, providing the public with the best, most trusted source of landscape and lawn care information, and promoting the value of using professional landscape industry services.
“Our new name will more accurately reflect our industry and our members, bringing higher visibility to the professionalism and care that our members bring to creating and maintaining the nation’s landscapes,” said PLANET president, Jim McCutcheon, landscape industry certified.
Visit the NALP’s Rebranding page for more information about rebranding initiative.
About
NALP The National Association of Landscape Professionals is the voice of 100,000 landscape industry professionals who create and maintain healthy green spaces. The association advocates on issues impacting its members and offers mentoring and education programs that inspire its members to excellence. Many members become Landscape Industry Certified, achieving the highest standard of industry expertise, business professionalism and knowledge. Get more information at www.landscapeprofessionals.org
