We’re thrilled to announce that DeSantis Breindel has been shortlisted for the 10th annual Transform Awards North America in multiple categories. Our valued branding partnerships with The Kaleidoscope Group, Miebach and R1 will be recognized with trophies—whether gold, silver, bronze or highly-commended. Final results will be announced at the Transform Awards event on October 3rd in New York City.
In 2023, we won gold for our work with real estate investment and development leader Davis (“Best Visual Identity from the Property, Construction and Facilities Management Sector” category). We took home bronze for our work with global project and cost management consultancy MGAC (“Best Rebrand of a Digital Property” category).
Each year, the Transform Awards recognize “excellence in rebranding and brand strategy,” evaluating creativity “across the whole brand development process.” There’s also an emphasis on impact—which makes this recognition especially meaningful for us. We work with leaders, founders and investors as they’re taking their next big leap. Our only goal is to ensure that leap takes them further than they ever thought possible.
Here are some select details about our shortlisted projects.
The Kaleidoscope Group
Category: Best Visual Identity from the Professional Services Sector (Advisors and Consultants)
The Kaleidoscope Group, a DEI consultancy with a rich history of measurable change-making, aimed to become the global leader in bringing people together. Since its founding in 1993, the category of DEI consulting had grown crowded. A rebrand represented opportunity to tell their full story—from deep experience to global promise—and differentiate themselves as the proven DEI partner the world needs now.
Our team embraced The Kaleidoscope Group’s approach to bridging divides, including every voice in our research phase: employees, clients, leadership, partners. We learned about the values that guide The Kaleidoscope Group’s engagement of every global challenge. And together, we defined the brand territory, platform and visual identity to set them apart as the consultancy that unites—everywhere.
Experience The Kaleidoscope Group’s new brand here.
Miebach
Categories: Best Brand Evolution (Corporate); Best Visual Identity from the Transport and Logistics Sector
Miebach, a supply chain consultancy with deep executional expertise, had grown and changed significantly since its engineering-focused founding. Thanks to digital transformations and pandemic disruptions, so had the world of supply chain. Proven over half a century, and with an international track record, Miebach had the opportunity to celebrate both its legacy and its customer-driven evolution. So we helped the company reintroduce itself as a uniquely invaluable partner.
We conducted deep research into Miebach’s competitors, customers and workforce. And in close partnership, we developed an entirely new value proposition and brand platform—positioning Miebach as a team of pragmatic innovators. The new brand commemorates Miebach’s engineering past while inviting a next generation of partners to benefit from their extraordinary new capabilities—providing a clear, comprehensive view of how the brand can optimize entire supply chain ecosystems.
Experience Miebach’s new brand here.
R1
Categories: Best Corporate Rebrand Following a Merger or Acquisition; Best Visual Identity in the Healthcare, Pharmaceutical and Wellbeing Sector
R1, a leader in revenue cycle management (RCM) for American healthcare, came to us to activate a new growth strategy—one anchored by a series of mergers and acquisitions and an expanded, AI-powered tech platform. R1’s reach was greater and their revenue-capturing powers stronger and more bespoke than ever. To maximize value creation, they wanted an updated brand that could inspire people with the story of what they now enable.
So we built a new R1 brand designed to rally customers and employees alike behind a bold new mission: to make healthcare work better for all. We developed a new corporate brand platform and an employer brand to inspire R1’s many workforces, spread around the world. We designed a new visual identity representing the R1 of today and tomorrow, and we developed messaging to make the brand’s promise clear. R1 helps customers achieve peak revenue cycle performance so they can focus on what matters: patient care.
Experience R1’s new brand here.
It takes true partnership to build brands that will drive enduring value creation. We extend our deepest gratitude to The Kaleidoscope Group, Miebach and R1 for their trust and collaboration.
To learn more about how we create award-winning B2B brands, contact us.
