It’s a proud moment for our firm. Global networking and cybersecurity leader Infoblox just rolled out a rebrand, with DeSantis Breindel activating its new brand story and promise across audiences and experiences. Infoblox’s refreshed website—their brand centerpiece for connecting with prospects, candidates and media—went live just in time for RSA 2023, the world’s leading cybersecurity conference.
Infoblox provides united networking and security solutions to 70% of the Fortune 500. Its client base spans everything from municipalities (Abu Dhabi City) to global manufacturers (Hartmann), universities (University of Florida) and sports teams (Texas Rangers) alongside industry giants like Adobe, Aflac and Symantec.
The company chose DeSantis Breindel to activate their new visual identity and messaging across many important brand touchpoints. And we embraced our chance to develop foundational brand guidelines into new, dynamic moments and experiences—partnering to help Infoblox make the human connections that build brand value.
We created the campaign theme, “United We Thrive,” spotlighting Infoblox’s commitment to provide businesses with groundbreaking performance and protection—because networking and security work better together when they share real-time visibility into application, user and device contexts. “United We Thrive” also celebrates Infoblox’s close partnerships with clients and the company’s fun, rewarding employee culture. No audience left behind as Infoblox moves forward.
Instagram story featuring Infoblox’s new “United We Thrive” campaign.
We activated this theme across core pages of the refreshed Infoblox website, featuring a new brand video that we scripted and produced. The signature diamond from Infoblox’s logo became a window into the world they envision: where united solutions empower businesses to thrive at speed.
We evolved brand guidelines to support the company’s new story—visualizing the elegance of Infoblox’s united networking and security by finding new ways to feature Infoblox’s signature diamond and animating brand shapes to educate viewers about product benefits. We developed a new design for client testimonial pages, boldly illustrating how Infoblox helps its clients “move faster and scale securely.”
New landing page for the Infoblox website, featuring a new brand video.
We extended this storytelling approach across Infoblox’s tradeshow program, designing a new environment, marketing and on-site engagement tools. And we created social strategies to drive connection across LinkedIn, Instagram and Twitter.
Infoblox’s new campaign-aligned tradeshow environment.
Airport marketing asset supporting Infoblox’s tradeshow presence.
Infoblox post design and message for LinkedIn.
A proposed employee campaign, “Here’s to the United,” celebrates the unstoppable power of Infoblox’s unified teams. Inspiring messages like “United We Rise” and “United We Give Back” remind employees that together, they make extraordinary impacts on business and the world.
DeSantis Breindel takes pride in all the activations we built and proposed to bring the new Infoblox brand to life. And we couldn’t be more grateful for the collaboration!
Take a look at Infoblox’s new brand in action here.