Attendees came together to discuss opportunities and challenges they’re facing, explore new ideas, and build relationships with fellow leaders in the industry over dinner and throughout the following day. They shared stories of their own brand success, as well as the role of marketing in their companies’ overall business strategies.
Amber Naslund, Senior Content Consultant at LinkedIn, shared best practices for a pragmatic, real-world approach to creating engaging content that delivers results. Given content is such a central vehicle for marketing in the digital age, the discussion on creating, distributing, and measuring content programs in meaningful ways was especially relevant for attendees.
Building on this content marketing discussion was an interactive session on brand voice, exploring the importance of and steps to defining a powerful and differentiating tone of voice for B2B brands. In hands-on exercises, participants identified brand attributes, defined writing principles, and crafted copy that put these principles into practice, leaving them with practical tools to build a B2B brand voice that stands out.
Howard Breindel, co-CEO of DeSantis Breindel, said: “This year’s event exceeded our expectations, all thanks to the incredible attendees who have embraced the opportunity to connect with — and stay connected with — marketing executives within and outside of their own industries. The relationships we’ve seen form thanks to Huddle have been inspiring, and we can’t wait to bring everyone back together next year for more learning, sharing, and growing.”
Huddle is an intimate, invitation-only event hosted annually by DeSantis Breindel for B2B marketing leaders. For more information, contact huddle@desantisbreindel.com.
