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Investor Communications and Your Corporate Brand: To Align or Not to Align?
Howard Breindel
From One of Many to One in a Million: Creating a Differentiated Professional Services Brand
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Prospiant: Unifying Six Companies to Create One Powerful Agtech Brand
B2B Taglines: The Hardest Working Words in Branding
Brand Behavior: Does Your Company Walk the Walk?
The Dangerous Myth of the Rational B2B Buyer
Five B2B Brand Positioning Mistakes and How to Avoid Them
From Complex to Comprehensible: Creating Brand Cohesion Following Multiple Mergers
Technology Brand Colors: Red, Bright and Blue
When Brands Collide: How to Build a Successful M&A Brand
B2B Branding in 2024: Four Digital Trends to Watch
B2B Branding Design: How the Millennial Aesthetic Transformed the Look of Conservative Industries
