Today, we’re proud to share our company’s new brand and website with you. This next chapter for DeSantis Breindel is an evolution—a natural progression that builds on the past two decades, honoring the relationships and countless hours of collaboration that have shaped our journey.
In this moment of reflection, we’re filled with immense gratitude for the incredible people we’ve had the privilege of working with—our clients, our team and our partners. We’re reminded of the transformative power of brand and how its role in business has evolved.
When we launched our firm in 2002, the world was in a state of flux. The dot-com crisis had reshaped industries, and companies were seeking new ways to define themselves in an increasingly digital and interconnected world. Our mission at the time was to help B2B businesses understand the true value of their brand and use it as a strategic asset to navigate uncertainty and change.
Since then, we’ve worked side by side with our clients to navigate some of the most defining moments in modern business history: the global financial crisis, the rise of digital transformation, the growing focus on sustainability and social impact, and, more recently, the disruptions caused by the COVID-19 pandemic.
Throughout, we’ve increasingly partnered with B2B leaders, founders and investors taking that next big leap—merging or acquiring, spinning off or going public, entering a new category or redefining the one you’re in. We’ve come to recognize a fundamental truth: successful leaps are never just a financial transaction or a moment in time; they are shared journeys that require a deep understanding of what matters most to those who matter most to you. Your customers and prospects. The people in your boardroom and your breakroom. We call this our “Who-first” mindset, and it empowers leaders like you to move the needle by moving people.
With this relentless focus, we’ve built brands that unified merged and acquired companies to create industry leaders. Redefined categories and created new ones. Fueled challengers to take on industry behemoths. Empowered leaders and founders to face disruption—or lead it. Inspired private and public investors with the enormous potential for value creation. Captivated perfect-fit talent with chances to join winning cultures.
Please take a look at some of the great work our team has been doing. We are so excited to continue this journey. We would love to connect and talk about your next big leap—and building a brand that will take you further than you ever thought possible.
Thank you for helping us write our story. Here’s to the exciting chapters yet to come.
– Dru and Howard
