There's always a lot going on at DeSantis Breindel, whether it's brand launches, new industry research, or company milestones. Here are some of the most exciting developments at our branding firm.
DeSantis Breindel announced the appointment of two new additions to their management team: Robert Schroeder as Creative Director and Jonathan Paisner as Managing Director, Brand Strategy. “The new hires come after many years of steady growth for the firm, working on complex client engagements that integrate strategy, identity, design and marketing,” said Howard Breindel, co-CEO of DeSantis Breindel. Bob brings a breadth of expertise helping leading global companies from a wide range of industries solve their business challenges through outstanding design. In his new role, Bob will lead the firm’s creative team in integrating strategy with surprisingly fresh design to…
MAGNET – the Marketing & Advertising Global Network of leading independent advertising agencies – added two new members during its recent international meeting in Paris. DeSantis Breindel of New York City and TotalTargets from São Paulo, Brazil, join more than 40 member agencies that collectively serve more than 800 clients worldwide, billing more than $2.7 billion dollars annually from offices in all major U.S. markets and around the world, including Barcelona, Dubai, Hong Kong, London, Melbourne, Moscow, Munich, Paris, Seoul and Tokyo. DeSantis Breindel is a business-to-business branding and marketing firm based in New York City, founded in 2003 by…
Research Will Be Jointly Led By the National Venture Capital Association and Dow Jones VentureSource B2B branding and marketing firm DeSantis Breindel and strategic public relations firm, Rooney & Associates, announced today the launch of the Brand Influence Guide for the Venture Capital Industry (BIG:VC), a groundbreaking research initiative that will provide VC firms with a comprehensive view of the branding landscape and the role of brand in the VC industry. The research, which will encompass three distinct surveys of key players in the VC industry, including entrepreneurs, limited partners and VC firms themselves, is being led in partnership with…
Following the rapid growth of its film production business, branding and marketing firm DeSantis Breindel has launched a film subsidiary to work with organizations beyond its branding client base. DB Productions will focus on creating films for corporations, not-for-profits and foundations. “DB Productions is a new kind of film production company,” says Xan Parker, who will head the new organization. “We make smart films that combine deep creative and production experience with the branding and strategy expertise. This combination enables us to tell compelling stories that truly support our clients’ underlying strategic objectives, and connect them with key stakeholders, including…
Who would dare to pit one fatal disease against another… inside the body of a seven-year-old patient? Immunologist Dr. Carl June is achieving amazing results with a medical breakthrough almost too good to believe: he and his team are reengineering the HIV virus to fight cancer cells. This groundbreaking cancer research is at the heart of a new Focus Forward short, “Fire With Fire,” directed by Oscar-winning director Ross Kauffman (Born Into Brothels). The film revolves around the incredible and inspiring story of Emma Whitehead, a seven year-old leukemia patient who has been in full remission for months after scientists…
B2B branding and marketing firm, DeSantis Breindel, will be presenting at an upcoming AIGA Breakfast Club event. This discussion entitled, “An Office Romance,” will provide insider tips and tricks for working smarter with colors, fonts, templates, master pages and style sheets in Microsoft Office suite, empowering designers to serve the broad range of their client’s end users. "Powerpoint and Word documents are often the most visible and constant expression of a client’s brand, so designers need to understand how to work in these applications." says Jane Margolis, one of the co-presenters. The event will be held at General Assembly, 902…
Dallas-based Cenergistic Inc., a national energy conservation consulting firm, has launched a new brand, developed by New York branding and marketing firm DeSantis Breindel. The new brand platform includes a new name, which replaces Energy Education, the name the company adopted when it was founded 26 years ago. At the Nashville launch event, which was attended by approximately 500 clients and company employees, Cenergistic founder and CEO Dr. William S. Spears told the audience that the renaming and rebranding were necessary to sustain the extraordinary momentum the company has achieved. “Our conservation programs have saved nearly $3 billion dollars for…
DeSantis Breindel Leads Critical Discussion at the 2012 ABA Marketing Conference What role can a brand play in a bank’s success? This is the question that Seth Margolis, Brand Strategist at B2B branding and marketing firm DeSantis Breindel addressed during his presentation at the American Bankers Association (ABA) annual Marketing Conference in San Diego this week. “Trust in banks is at an all time low,” explains Margolis. “Now it’s more critical than ever for banks to re-evaluate the way they define themselves and tell their story.” In his presentation, What Banks Really Need to Know about Branding: The Agency Perspective,…
They are the holy grail of B2B marketing: C-suite executives who open the doors, make the decisions and write the checks. And they are increasingly difficult to reach through conventional marketing channels. Unlocking the C-Suite: Why Content is Key, a new whitepaper from B2B branding and marketing firm, DeSantis Breindel, examines this challenge and offers one increasingly effective solution: providing relevant content. “C-suite executives want fresh information, new perspectives. We hear it over and over again in research – they want to be told something they don’t already know, something they can’t get from their own people,” said Howard Breindel,…
Branding and marketing firm, DeSantis Breindel, received multiple awards at the 18th Annual Financial Communications Society Portfolio Awards, which recognizes excellence in financial advertising, collateral, digital media, public relations, and return on investment. The firm was recognized for their work on an online video and employee engagement campaign promoting the signature culture-building initiative of a leading global investment bank. “It’s wonderful to be recognized by the Financial Communications Society,” said Dru DeSantis, Co-Founder of DeSantis Breindel. “With the film, we were really able to take people on a journey – it’s such a powerful medium for telling a company’s CSR…
The International Academy of Visual Arts has recognized business-to-business branding and marketing firm, DeSantis Breindel, as a winner in the 2012 Communicator Awards. With thousands of entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. DeSantis Breindel won multiple awards for its’ rebranding campaign for investment manager, Epoch Investment Partners. The rebranding included a new positioning and messaging platform, corporate identity and design language, brand guidelines, website and literature system.…
CIT has launched their new portmaunteau-based global advertising campaign. DeSantis Breindel created the attention–grabbing campaign which will appear in a variety of media, including print, mobile, web and radio. CIT Group Inc. (NYSE: CIT) cit.com, a leading provider of financing to small businesses and middle market companies, today launched a new global integrated advertising campaign (cit.com/advertising) designed to highlight the Company’s focus on growth, while promoting its industry expertise and commitment to the small business and middle market sectors. The attention-grabbing campaign, based on unexpected combinations of words, or “portmanteaux,” will appear in a variety of media, including print, mobile,…
DeSantis Breindel, a B2B branding and marketing firm, has been named the #2 Small Agency of the Year by BtoB Magazine (BtoB). BtoB’s annual Top Agencies list features a select group of leading national B2B agencies, determined by revenue growth, new client wins and other performance drivers. This marks DeSantis Breindel’s third consecutive appearance on the list. “Recognition from BtoB magazine represents an important validation of our focus on aligning branding and marketing strategy with business strategy, “ said Howard Breindel, Partner and Co-Founder of DeSantis Breindel. “As the economy continues to recover, B2B companies are adjusting their business strategies…
B2B branding and marketing firm, DeSantis Breindel, has been recognized by the Web Marketing Association, the Association of Marketing and Communications Professionals and the International Academy for Visual Arts for excellence in website design on the John Templeton Foundation’s website. The awards focus on success in design, innovation, usability, content and interactivity on the site. “Our goal was to make the website a compelling reflection of the Foundation’s vision and an online destination for people who support its mission,” said Dru DeSantis, “The site’s visual design is light, positive, open and optimistic, promoting the creative and innovative approach the Foundation…
The Regional Bond Dealers Association, the premier trade association focused exclusively on U.S. fixed income markets, has officially become the Bond Dealers of America (BDA). The association, which has experienced rapid growth since its inception in 2008, wanted a name and brand that better reflected its mission and expanding membership. To help them navigate this important inflection point, the BDA tapped B2B branding and marketing firm, DeSantis Breindel. “Bond Dealers of America wanted to expand its reach to new firms and enhance its visibility among key constituents, including Washington-based legislators and regulators,” said Dru DeSantis, Partner and Co-Founder of DeSantis…
B2B branding and marketing firm DeSantis Breindel is a winner in the 2011 Summit Creative Award® competition. The agency received recognition for its B2B media campaign for their client Stephens, an independent financial services firm based in Little Rock, AR. Stephens was at a critical moment of transformation. While other investment firms were floundering in the tumultuous financial markets of recent years, Stephens held an enviably secure position - built on strong relationships, integrity and prudent risk-taking,” said Howard Breindel, Partner and Co-Founder of DeSantis Breindel. “To capitalize on this opportunity, Stephens needed a clearly defined and uniquely positioned brand,…
DeSantis Breindel and Rooney & Associates, NYC-based branding and strategic communications firms, won a Communicator Award for their multimedia rebranding campaign for Stephens, the largest investment bank headquartered outside of New York. With thousands of entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals. The firms received the top honor in the Integrated Campaign—Business to Business Category, which recognizes campaigns utilizing more than one form of media created for communications commerce between companies. In their “Capitalize on Independence” campaign, DeSantis Breindel…
DeSantis Breindel was recognized for outstanding work in financial services branding and communications at the 17th Annual FCS Portfolio Awards. The corporate branding and marketing communications firm received three gold awards and a “Best in Show” honor for creative excellence in online video, environmental branding and marketing collateral for clients in the financial services industry. The FCS Portfolio Awards is the largest and most important annual gathering of financial services marketing and communications professionals in the world. Judged by a panel of branding experts, communications practitioners and financial services marketing executives, the award recognizes the best in financial services communications,…
B2B branding and marketing firm DeSantis Breindel was named to BtoB Magazine’s Top Agencies of 2011 list. The annual list features a select group of leading B2B agencies nationally, determined by revenue growth, new client wins and other performance drivers. DeSantis Breindel experienced significant growth in clients and revenue as the economy recovered during 2010. The agency provides integrated branding solutions to a roster of financial services, technology, professional services and life science companies, as well as foundations and associations. Major new client wins included Epoch Investment Partners, the Royal Bank of Scotland, the Regional Bond Dealers Association (now Bond…
B2B branding and marketing firm, DeSantis Breindel, has moved to 30 West 21st Street in New York’s Flatiron District. The move to new, larger offices – the firm now occupies the entire eighth floor of the building -- comes after a period of significant growth for the B2B-focused agency. As the economy recovered during 2010, DeSantis Breindel experienced significant growth in clients and revenue. Major new client wins included Epoch Investment Partners, the Royal Bank of Scotland, the Regional Bond Dealers Association (now Bond Dealers of America), and OMG Center for Collaborative Learning. In addition, the firm was awarded major…
Project HEALTH, an innovative non-profit that helps low-income families gain access to healthcare, food, and housing through doctor “prescriptions,” has officially become Health Leads. Working with B2B branding and marketing firm DeSantis Breindel, the Boston-based organization has launched a new name and branding platform to support its anticipated growth into a nationwide health care game changer, and convey its vision to change the way patient care is delivered in America. Since founding Project HEALTH in 1996 as a Harvard undergrad, Rebecca Onie has built a highly successful not-for-profit that helps low-income families get access to a broad range of services…
In today’s complex and even hostile investor environment, a company can no longer rely on communicating financial performance and business strategy alone to connect with investors. Companies with an engaging investor relations story, or brand, have the advantage of delivering focused, consistent messages that lead to more powerful connections with investors. Developing the investor relations brand, and the messaging around it, is the focus of a new whitepaper from B2B branding and marketing firm, DeSantis Breindel. The agency has worked with many clients who struggle with identifying when, and how, to develop investor messaging that aligns with their corporate brand.…
What is the appropriate approach to communicating a company's commitment to corporate social responsibility (CSR)? How can a company let key constituents know about its philanthropic work while maintaining a sense of authenticity? When is it appropriate to link CSR communications to the corporate brand? DeSantis Breindel has worked with many clients who struggle with these questions to create an effective approach to communicating its CSR commitment. The B2B branding and marketing firm has created a whitepaper to find the proper relationship between CSR communications and corporate branding. While there is no easy solution, the agency found that there are…
The Association of Marketing and Communications Professionals announced the winners of their international creative competition, the MarCom Awards. The competition, which recognizes excellence in marketing and communications, received over 5000 entries from across the United Sates and several foreign countries. Ranking in the top 18 percent of this highly competitive pool is B2B branding and marketing firm DeSantis Breindel. The agency picked up seven MarCom Awards for a diverse range of work done for clients Stephens, Liberty Global, Dean Foods, Kaman, Logitech, Developers Diversified Realty, the Robert Wood Johnson Foundation and a leading global financial services institution. “Great creative work…