There's always a lot going on at DeSantis Breindel, whether it's brand launches, new industry research, or company milestones. Here are some of the most exciting developments at our branding firm.
On November 7 and 8 in New York City, DeSantis Breindel will host its second annual Huddle, a yearly event giving a select group of B2B marketing leaders the opportunity to connect, collaborate, and learn with peers. Attendees will come together in an intimate setting to find solutions to challenges, explore new ideas, and forge meaningful connections with fellow marketers who can help them progress both professionally and personally. This year’s event will feature a full agenda of interactive sessions and discussion, including peer sharing sessions and deep dives with thought leaders. Jay Baer of Convince and Convert will help…
Leading analytics and digital transformation provider EXL has repositioned with a bang, introducing an exciting new brand for its digital offerings. Created with help from B2B branding and marketing agency DeSantis Breindel, the visual and verbal brand is centered on the idea of “Digital Intelligence,” or the all-important combination of human expertise and technological advances that sets EXL apart. The brand reveal coincided with the launch of EXL’s new website, also designed by DeSantis Breindel. Introduced by CEO Rohit Kapoor at EXL’s client summit in New York, the Digital Intelligence brand reflects the company’s ongoing evolution from business process outsourcing to…
DeSantis Breindel has announced it has helped VASCO, a global leader in identity and transaction security, customer onboarding and e-signatures, complete a rebrand that represents a major pivot in the company’s strategy and solutions. DeSantis Breindel worked with the company, now known as OneSpan, to develop and activate the new brand strategy and corporate identity launched on May 31, 2018. The new corporate name reflects a number of facets, in particular the unification of the organization and its ability to act as a single partner for its customers. The rebrand coincided with OneSpan’s announcement of its Trusted Identity (TID) platform, which…
We are pleased to share that DeSantis Breindel has been named an industry leader and one of the top five brand consultants in New York City. This distinction comes from Clutch, a B2B ratings and reviews platform. After performing in-depth market research and client interviews, Clutch ranked DeSantis Breindel second among 300+ branding consultants in New York City as well as third overall among the 10,000+ branding consultants featured on their platform. We were also recognized by Clutch’s sister site, The Manifest, a platform designed to help small to mid-sized firms solve their business challenges. We were featured both for our…
Shelley Whiddon, Managing Strategy Director, represented DeSantis Breindel this morning at AACSB’s B-School Communications and Development Symposium in Boston. The event brought together members of the marketing, PR and alumni relations teams from over a hundred business schools across the globe looking to transform their school brand and develop new skills and strategies for reaching their key audiences. Whiddon addressed the group on the importance of audience experience in their marketing and outreach to students and donors. Her session featured four key principles to help schools deliver an experience that balances its brand with an audience-obsession mindset. Attendees were guided…
DeSantis Breindel, a leading independent B2B branding and marketing agency, is honored to have been named to the inaugural Chief Marketer 200, an editorial list of the country’s best agencies. DeSantis Breindel was included in the B2B brand engagement category. The accolade comes from Chief Marketer, a publisher of content, recognition programs, and training events for Fortune 1000 marketers. DeSantis Breindel was selected because of its consistently strong work across clients and industries, evidenced in client testimonials, case study submissions, creative concepts, and executions. Highlighted work included bold rebrands for consulting firm ICF and law firm Lathrop Gage, and a…
DeSantis Breindel announces the launch of Huddle, an intimate community of B2B marketing leaders who come together to connect, collaborate, and learn. Huddle brings together successful marketers in an open and honest environment of sharing and collaboration that allows them to find solutions to their most pressing issues while empowering one another with their stories of success. It’s an opportunity to create lasting, meaningful connections with peers in the B2B space. Howard Breindel, co-CEO of DeSantis Breindel, said: “In collaborating closely with B2B marketing leaders over the years, we have been struck by how much they have in common beyond…
DeSantis Breindel, the leading B2B branding and marketing agency in NYC, recently hired Shelley Whiddon as the agency’s Managing Director of Strategy. She leads a team of expert strategists who help businesses navigate critical inflection points, including mergers, acquisitions and market disruption, by leveraging the power of brand. Shelley and the DeSantis Breindel Strategy team conduct market research and craft powerful brand platforms for agency clients. They also build and implement activation strategies that help brands launch and sustain engagement across digital, experiential, employee engagement, and thought leadership platforms. “Shelley brings deep experience with strategy, brand differentiation, audience messaging, and…
Lathrop Gage, a leading law firm, launched a striking new brand representative of its commitment to going beyond purely legal considerations to help clients take full advantage of the opportunities ahead. The new brand brings this inspiring commitment to life through an updated positioning, voice, visual identity and website as well as sales and marketing materials. Lathrop Gage partnered with DeSantis Breindel for this exciting rebranding initiative. Lathrop Gage today launched a new, vibrant brand identity to reflect its distinctive approach to delivering client service. The firm also updated its name with the removal of the ampersand. Prominently showcased on…
DeSantis Breindel will host an exclusive live webinar, “Find Your Wow: Bring Your B2B Brand to Life.” This webinar will explore service design and how it can enable B2B organizations to deliver an exceptional brand experience. The session will be presented in conjunction with Thomas A. Stewart and Patricia O’Connell, co-authors of the acclaimed new book Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight. The webinar will explore how service design can help B2B companies embed their brand at every stage of the client journey for a consistent, compelling brand experience. It will include a…
Howard Breindel, Co-CEO of DeSantis Breindel, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Howard joins other Forbes Agency Council members to become part of a curated network of successful professionals who, together, discuss and solve pressing business challenges with their peers on industry-related topics on Forbes.com. “I am thrilled to join the Forbes Agency Council,” said Howard Breindel, Co-CEO of DeSantis Breindel. “This is an exciting opportunity to open up a dialogue around many of the brand challenges currently being faced by organizations in…
To celebrate their 10th anniversary as a public company, global consulting and technology services leader, ICF, rang the opening bell on the NASDAQ stock exchange and launched an exciting new brand, including a reimagined positioning, voice, visual identity and website. The pioneering firm partnered with DeSantis Breindel for the comprehensive rebranding initiative. ICF, (NASDAQ:ICFI), a consulting and technology services provider to government and commercial clients around the world, today unveiled a fresh new brand to the marketplace, including new corporate positioning, logo and website. Now simply branded as ICF, the company revealed its new brand in conjunction with the celebration of its…
Following the launch of its new brand, Zelis Healthcare, the leading provider of pre-payment through payment technology and solutions, has launched a brand new website. The new platform features a responsive design that offers an optimized experience regardless of screen size or device. A simple and approachable user interface makes it easy and intuitive for visitors to quickly find the information they are looking for. As part of a focused content strategy, rich media, such as a brand film and client testimonials, provide an engaging way for visitors to learn about the Zelis Healthcare brand as well as the benefits…
This week, SiriusDecisions, the leading global B2B research and advisory firm, published its first-ever report focused exclusively on branding agencies. Aimed at helping marketing executives identify which firms to consider when undergoing key branding initiatives, the report examines everything from capabilities and differentiators to price points. DeSantis Breindel, a B2B branding firm based in New York, is one of six agencies featured in the report. “Companies considering a complete overhaul of their brand based on a strategic business issue (e.g. recent merger) should have DeSantis Breindel on their shortlist.” - SiriusView Brand Agencies 2016 The report also calls out DeSantis…
Today, Zelis Healthcare, the leading provider of pre-payment through payments technology and solutions, introduced the launch of its new corporate brand. Formed through the combination of four best in class companies, newly named Zelis Healthcare delivers a powerful and unique end-to-end technology platform addressing cost containment and payments needs of clients across the healthcare continuum. A comprehensive branding initiative, led by DeSantis Breindel, provides the newly combined firm with a compelling positioning and messaging platform, as well as a new corporate identity – including a new name – and visual system. In addition to empowerment tools for sales and marketing,…
Brand Influence Guide for Asset Management (BIG:AM) takes a 360 degree view on the role that brand plays in connecting investors and consultants with asset managers. DeSantis Breindel has released the Brand Influence Guide for Asset Management (BIG: AM), a research-based evaluation of the current state of branding in the asset management industry. This latest research report is the result of a jointly led study with the Institutional Investor Institute that surveyed over 140 asset managers, investment consultants, and institutional investors on the role of branding in asset management. Key findings include: - Investment process, not track record, is the…
This week, Absolute, an industry leader in endpoint security and data risk management solutions, officially launched its new brand, the result of a comprehensive rebranding initiative led by DeSantis Breindel. The year-long rebranding effort comprised of everything from a brand perception and awareness study to a comprehensive positioning and messaging platform, brand architecture, a new corporate identity and an integrated digital marketing campaign. The new brand reflects the firm’s position as a market leader and positions it for growth in new verticals. Absolute® Software Corporation (the “Company”) today introduced a new brand identity that reflects the values, strengths, and objectives of…
The Professional Landcare Network (PLANET) announced a reinvigorated vision and recommitted focus on national representation of the professional landscape industry. As of April 2015, the organization’s name will change to the National Association of Landscape Professionals (NALP). The association is the only national trade association built by the collaboration of landscape professionals who specialize in landscape, lawn and tree care, irrigation, landscape design and installation, and interior plantscaping. Its diverse membership also includes manufacturers and suppliers as well as consultants, faculty and student members. The rebranding initiative was led by DeSantis Breindel, a B2B branding and marketing firm based…
The Brand Challenge, an anthology on branding across various industries, was published this month by Kogan Page. Featuring original contributions from DeSantis Breindel, McKinsey & Co., and marketing professors at business schools in Europe and the U.S., the book offers a comprehensive understanding of how to build successful brands using proven, sector-specific strategies. As a resource for branding and marketing executives, The Brand Challenge examines the nuances of building brands in different industries and shares new approaches for leveraging brand to address today’s business challenges. The world’s leading brand experts provide insights and best practices from several sectors, including retail, non-profit,…
Verifone has officially launched its new brand. DeSantis Breindel led the creation of the exciting new verbal and visual brand which celebrates Verifone’s people and their work with clients and partners to solve complex technology challenges on a global scale. Verifone (NYSE: PAY) today launches its new brand identity around the world. The brand represents a new Verifone that is driving the future of commerce in a rapidly evolving digital world where electronic payments, commerce and mobility are converging. “Today’s payments and commerce landscape is more exciting and complex than ever before, and our clients look to Verifone as their…
Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset. The Association of Management Consulting Firms (AMCF), in partnership with DeSantis Breindel, released the findings of the Brand Influence Guide for Management Consulting (BIG:MC), a research study examining the role of brand in consulting. The survey analyzed the responses of over 75 executives within management consulting firms of all sizes. Key findings include: 53% of midsized consulting firms see their brands as weak Mobile media is seen as one of the least effective marketing channels, while websites are seen as the most…
DB Productions was recently recognized for the creativity and effectiveness of its films, bringing home four Telly Awards and one W3 Award for work across a variety of categories for several different clients. The Telly Awards, whose mission is to strengthen the visual arts community by inspiring, promoting, and supporting creativity, recognize exceptional work in film internationally. DB Productions was acknowledged for its film work with Playworks, a nonprofit organization whose goal is to transform recess and the school day with safe and healthy play. The short film depicts the power of play, connecting potential funders with key messaging about…
Results of Brand Influence Guide Offer Insights into Effectiveness of Perceptions and Behaviors of Venture Firms The National Venture Capital Association (NVCA), in partnership with DeSantis Breindel and Rooney & Associates, announced today the results of the Brand Influence Guide for the Venture Capital Industry (BIG: VC), the first-ever research study on the role of branding in venture capital. Launched in January of this year, the BIG: VC project surveyed venture capitalists, startup CEOs and limited partners from the NVCA and the Dow Jones Venture Source data base, collecting more than 370 responses around questions pertaining to VC brand perceptions…
DeSantis Breindel and long time client, CIT, a leading provider of financing and advisory services to small businesses and middle market companies, received top honors at the Financial Communications Society (FCS) on Thursday night for their innovative “portmanteaux” advertising campaign. DeSantis Breindel created the attention–grabbing global integrated campaign, which launched in March 2012 and focuses on portmanteaux – a word formed by merging the sounds and meanings of two different words. “This campaign created a whole new vocabulary for describing the unparalleled diversity of expertise and products that CIT brings to its clients,” said Dru DeSantis, co-CEO of DeSantis Breindel.…