R1 RCM
The leaders and investors of two merging companies had an audacious vision: to transform the entire healthcare revenue cycle to benefit patients and providers alike.
The combination of R1 and Cloudmed united two healthcare revenue cycle management (RCM) pioneers, one a service-oriented leader in end-to-end solutions, the other an AI-powered provider of point solutions. With providers facing mounting pressure to simultaneously manage costs and deliver an ever-better patient experience, everyone needed to understand that together, the two companies were uniquely able to meet the moment.
Our in-depth customer interviews, focus groups and comprehensive quantitative research revealed that healthcare providers were looking for three things: technology-powered solutions, deep revenue cycle expertise and the global scale needed to manage their costs effectively. And their patients were demanding a frictionless experience from registration through final payment. But no single company provided all of this in one integrated platform … until now. Technology. Expertise. Scale. That’s R1. The one that has what it takes to perform on behalf of providers and patients alike.
With a brand built around “Making Healthcare Work Better For All,” a complete redesign of two legacy product and service architecture and nomenclature systems integrated a very broad and complex set of solutions. The result: offerings seamlessly aligned with how customers actually want to buy them.
To accelerate the integration of two rapidly growing workforces into a unified culture, the new employer brand highlights a purpose-driven mission committed to improving the patient experience while bringing efficiency to the entire healthcare system.
With a new go-to-market brand backed by an inspired and united workforce, R1 was able to demonstrate that the two companies together added up to a transformative, high-performance driver of quality healthcare … for all.
They really understood how we operated, what we were trying to accomplish. The rebrand led us to the increase we saw in our KPIs.
