We’re proud to announce that DeSantis Breindel’s branding partnerships with Miebach, R1 and The Kaleidoscope Group were honored with a total of five awards from the Transform Awards North America 2024.
Each year, the Transform Awards North America recognize “the transformative power of rebranding and brand development,” evaluating the work of leading B2B branding agencies across brand strategy, creative and implementation. This year’s winners were announced at the Edison Ballroom in New York City on October 3, 2024.
Our rebranding partnership with supply chain consultancy Miebach won Silver in two categories: Best Brand Evolution (Corporate) and Best Visual Identity from the Transport and Logistics Sector. (Read Miebach’s press release announcing the wins here.)
Our rebrand with healthcare revenue cycle management leader R1 won Bronze in two categories: Best Corporate Rebrand Following a Merger or Acquisition and Best Visual Identity from the Healthcare, Pharma and Wellbeing Sector.
Our collaboration with DEI consultancy The Kaleidoscope Group won Bronze for Best Visual Identity from the Professional Services Sector (Advisors and Consultants).
We extend deep gratitude to the leaders at Miebach, R1 and The Kaleidoscope Group for their collaboration—and for the trust they placed in us as we transformed their brands together.
Learn more about these award-winning rebrands below.
Miebach
Silver Awards
Best Brand Evolution (Corporate)
Best Visual Identity from the Transport and Logistics Sector
Miebach, a supply chain consultancy with deep executional expertise, had grown and changed significantly since its engineering-focused founding. Thanks to digital transformations and pandemic disruptions, so had the world of supply chain. Proven over half a century, and with an international track record, Miebach had the opportunity to celebrate both its legacy and its customer-driven evolution, so we helped the company reintroduce itself as a uniquely invaluable partner.
We conducted deep research into Miebach’s competitors, customers and workforce. And in close partnership, we developed an entirely new value proposition and brand platform—positioning Miebach as a team of pragmatic innovators. The new brand commemorates Miebach’s engineering past while inviting a next generation of partners to benefit from their extraordinary new capabilities—providing a clear, comprehensive view of how the brand can optimize entire supply chain ecosystems.
In the press release announcing our shared Transform Award win, Ralf Hoffmann (Global Marketing Director at Miebach) put it this way, “Our rebranding is more than a new look—it’s a reflection of the innovation, precision, and expertise that we bring into every project. This award recognition is a testament of this innovative spirit and dedication to excellence. A huge thank you to our team and partners for making this possible!”
Experience Miebach’s new brand here.
R1
Bronze Awards
Best Corporate Rebrand Following a Merger or Acquisition
Best Visual Identity from the Healthcare, Pharma and Wellbeing Sector
R1, a leader in revenue cycle management (RCM) for American healthcare, came to us to activate a new growth strategy—one anchored by a series of mergers and acquisitions and an expanded, AI-powered tech platform. R1’s reach was greater and their revenue-capturing powers stronger and more bespoke than ever. To maximize value creation, they wanted an updated brand that could inspire people with the story of what they now enable.
So we built a new R1 brand designed to rally customers and employees alike behind a bold new mission: to make healthcare work better for all. We developed a new corporate brand platform and an employer brand to inspire R1’s many workforces, spread around the world. We designed a new visual identity representing the R1 of today and tomorrow, and we developed messaging to make the brand’s promise clear. R1 helps customers achieve peak revenue cycle performance so they can focus on what matters: patient care.
Experience R1’s new brand here.
The Kaleidoscope Group
Bronze Award
Best Visual Identity from the Professional Services sector (Advisors and Consultants)
The Kaleidoscope Group, a DEI consultancy with a rich history of measurable change-making, aimed to become the global leader in bringing people together. Since its founding in 1993, the category of DEI consulting had grown crowded. A rebrand represented opportunity to tell their full story—from deep experience to global promise—and differentiate themselves as the proven DEI partner the world needs now.
Our team embraced The Kaleidoscope Group’s approach to bridging divides, including every voice in our research phase: employees, clients, leadership, partners. We learned about the values that guide The Kaleidoscope Group’s engagement of every global challenge. And together, we defined the brand territory, platform and visual identity to set them apart as the consultancy that unites—everywhere.
Experience The Kaleidoscope Group’s new brand here.
To learn more about how we partner to create award-winning B2B brands, contact us.
